Marriott touts Renaissance New York as 'living digital hotel'

Advertising

Marriott touts Renaissance New York as 'living digital hotel'

The Renaissance New York Midtown, which brand parent Marriott International is calling“the city’s first living digital hotel,” will open this spring.

 The hotel will feature block-long digital displays along the exterior that respond to human movement, changing digital imagery of the city by the elevators, and a four-story-high LED clock at the top of the building whose images change one time per second.

 The hotel will have a “virtual concierge” near the property’s 34th Street entrance.

 The concierge will be activated when a guest steps on a word that’s projected on the lobby floor, at which point the digital concierge will provide local information on restaurants, entertainment and other activities. The Garment District hotel will have 348 guestrooms as well as a gastropub that features a fifth-floor patio with a retractable roof.

Advertising